64% Of Consumers Use Google My Business To Find Business Info. Almost half of all adults watch food videos on YouTube. Survey report explores the transformative impact digital strategies have on middle market food and beverage companies. When a prospective customer searches for your business on Google, the GMB page will show your working hours, website, location and photos at the top of the search results. Leverage Their Enthusiasm. Try our corporate solution for free! As food and beverage companies continue to manage through the pandemic and plan for the road ahead, what’s the formula for success? The food industry is evolving rapidly. While photos and videos of artfully prepared meals fill our Instagram and Facebook news feeds, so too are petitions against food producers, restaurants and other businesses, as well as stories and photos of meals gone wrong or poor customer service. Besides being a fun game, keeping up with these trends is important to F&B directors, hotel or restaurant owners, chefs, … Streamlined Production. The eCommerce market is still underused in the US. Leverage Their Enthusiasm. Are organizations seeing return on their digital investments and how should they measure these outcomes? (Source: Interest in cooking skill videos have skyrocketed 110% in 2018. Social media is the best place for reaching new and retaining old customers for F&B businesses, as brands from this vertical perform best here. Digital transformation is rewriting the consumer products industry. Social Media Loves Food & Beverage Brands. Siemens frequently Hate to waste. Let us give you ideas. (Source: 6 out of the 10 most popular brands on Facebook are in the food and beverage industry. Registering your food & beverage business, be it a wine and cheese shop, artisanal ice cream stands or brand headquarters, establishes credibility with your customers researching online, as well as allows you to attract the near-me searchers or organic online store traffic. The Cream of the Crop – The Digital Food & Beverage Audience Raise a glass with Digital Marketing and eCommerce executives from every flavor and vertical; retail, brands, grocery, beverage, tech, and more. 1. This is the growing consumer trend of eating healthy foods that promote phys… Overall, COVID-19 has caused changes to traditional norms in the food and beverage industry. Our clients benefit from solutions like machine learning and analytics, automation, customer data, remote sensing, farm robotics, and agile transformations. Canned wine, hard … (Source: Stella Rising). (Source: 56% of action of Google My Business listings are website visits. National Consumer Products Leader, Visit our harnessing technology and data resource center». 91% of users say that positive reviews make them more likely to buy the product. Top trends in the food and beverage industry According to 2019 data from eMarketer , grocery e-commerce will grow 18% this year in the U.S. alone — and will rank as the fastest-growing product category online. Looking to grow your brand online? Their educational and/or entertaining content provides great opportunity for food and beverage businesses to increase brand awareness and retention, as well as gain new customers. The nitro trend has already hit the beer and coffee markets, to the delight of … 7. Social media packs enough punch to claim that it is one of the most lucrative ... 2. Social media packs enough punch to claim that it is one of the most lucrative channels for the food and beverage sector, because: Instagram, Twitter and Facebook users love food & beverage brands, making these some of the most effective channels to leverage in your digital strategy, both in terms of cost and results. That is one of the lessons we learned in 2020, and the message we must take forward into 2021. However, are middle market food and beverage companies optimally harnessing the full power of digital? (Source: Think With Google). 86% Of Millennials Turn To YouTube For Food & Beverage-Related Tips. While findings were compiled prior to the coronavirus pandemic, much of the analysis and insights can be applied in this post-COVID-19 world. October 21, 2019. 1. In 2020, food and beverage will generate $76.5 billion in revenue, and by 2024, it is expected to reach a market volume of $105.7 billion. All of our interactions with food have become hyper-digital and socially shared. Clients obtained through customer advocacy have 37% higher retention rates. Food and beverage forecasting is not a science, and just like in any art form, trends in the foodservice world are constantly shifting to reflect the changing interests and needs of our guests and consumers. This market’s growth rate and volume of consumption will make it more competitive than ever. Predictions for food industry trends in 2021 include plant-forward products, personalized nutrition, omnichannel distribution and technology to drive the year towards new innovative products and creative solutions to complex problems. Food bloggers wield a great deal of trust among readers. Create wasteful, junky food at your peril. In fact, increased focus on digitization was identified as a key trend in a recent global survey of 120 food and beverage industry leaders. Who should be leading and guiding decisions related to technology efforts within the business? (Source: Revenue increases by twofold with a 12% rise in advocacy. Technology is influencing strategies for product innovation and specialization and highlights the importance of transparency and traceability in the Food, Drug, and Beverage industry. Optimize Your Profile To Drive More Traffic To Your Physical And Online Stores. Social Media Loves Food & Beverage Brands. Reward their passion with attention, freebies and other online or offline perks. (Source: BrightLocal), Each month, an average business gets 59 actions from Google My Business listing. Almost Half Of the Small Businesses In The US Do Not Have A Website. Because the food and beverage industry faces unique challenges (seasonal changes, demand for differentiated SKUs, increasing regulatory/quality restrictions, complicated production planning and the sheer scale of production), it is uniquely situated … (Source: Educate your audience on your product portfolio, Educate your audience on the use of your products and their versatility, Gain customer loyalty through user-generated content, Run promotional campaigns to increase store traffic. Channel That Trust To Your Brand. (Source: 79% of users trust blogs for information about food. In order to get their share of customers, food and beverage companies will need to tap into some highly efficient ways of reaching out to prospects and converting them. Identify the places to recruit these advocates from: Look to your customer base and your competition to identify the right candidates for your advocacy marketing strategy. Brands that uphold these values are well-positioned to benefit from the increase in environmental and health awareness. 92% Of People Trust Their Peers’ Recommendations. It is into the open world for a … Many companies are leveraging technology and data to achieve business goals, but need to remain mindful of the new risks this can introduce. 91% Of Customers Read Reviews. You can incorporate video, or more specifically, YouTube marketing into your digital strategy via: Video can help your food & beverage brand to: Your F&B business should encourage customers to leave reviews that you need to monitor closely for higher customer satisfaction. Elements of digitalization (or digital transformation or Industry 4.0) are applicable across industry and manufacturing, including food & beverage. (Source: BrightLocal), Improves business visibility through local SEO, Helps you understand your customers’ behavior. These educate users about your business, helping them find, contact, visit and visualize it. Digital Market Outlook ... Industry-specific and extensively researched technical data (partially from exclusive partnerships). Convenience. The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. Top 2021 Food and Beverage Trends. (Source: By 2025, online sales will make up 15-20% of overall sales in food and beverage industry, which is ten times more compared to 2016. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. 79% Of Consumers Trust Food Blogs. In this article, we will look into some of the most effective digital trends that will help food and beverage businesses gain more customers in 2020. Low/no sugar. Serve Them Your Products Via Vlogs, Tutorials Or Ads. (Source: Brand posts on social media are the meal inspiration source for 19% of users. Extra tip: 2020 will continue to see the growth of the organic, vegan and sustainable food & beverage trends. The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. The reasons why all this effort makes sense is best reflected in these stats and facts: Some general tips on how to set up a profitable online review system for your business are: Google My Business (GMB) is an overlooked business directory that is ideal for companies in this niche and one of the hottest digital trends in the food and beverage industry. The amount of data required to successfully proceed in food and beverage … Capitalize On This Opportunity Whether Your Are Selling Online Or Not. Out of the numerous ways to attract new customers, the following nine will prove to be the most efficient this year – and we have research to prove it. This report features the trends we believe to be shaping the food & beverage industry in 2019: lifestyle adjustments – from vegan to keto; “hot” ingredients – such as cauliflower, tea, coconut, cold brew coffee and nut butters; stress-free solutions – such as on-the-go BFY consumption; and the search for quality protein and “healthy fats” is changing the industry this year. Globally, around 1.3 billion tons of edible food is thrown away each year and this is … The smarter move is to take these trends on board. Customers have become increasingly receptive to different cuisines … The world is waking up and the demand for health-conscious and environmentally-friendly food and beverage options is reaching a peak. eCommerce sales will account for 20% of retail sales globally in 2022. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. We’ve gathered the data, researched what other influencers in the food and beverage industry are saying, and added our own conclusions to give you our take on 2021 food trends. While already a trend in the sense that people have adopted food delivery and takeout out of sheer necessity, these actions will become a regular habit in 2021. Some of the best practices for optimizing your GMB page in 2020 are: Word-of-mouth has been one of the most powerful marketing channels since the infancy of trade, and it its power translates to the digital environment unscathed. 2. We bring you the top 10 most-read trends stories from the food and beverage industry in 2020, with trends such as e-commerce, sustainability, food safety and security and dairy trends coming up on top. 1. Click through the gallery to see them all. Spritz culture will also affect coffee. Food and drink products are something your customers are passionate about. Gain insights into key technology strategies to stay ahead. (Source: BrightLocal), As much as 97% of review readers also read the account owner’s replies to reviews. A simple website can help your food & beverage brand: To recap, some of key takeaways regarding strategies for gaining more customers in the food and beverage industry are: Digital Strategy Master Guide: What Business Leaders Need To Know About Growing Their Brands Online, Website Marketing Strategy: How To Attract Targeted Traffic To Your Website, How to Create a Social Media Branding Strategy From Scratch, We Increased DesignRush’ Organic Traffic By 681% In Six Months – Here’s How, Unique Approach To Driving Results Online, We Value The Results We Create For Our Clients, Get In-Depth Insights Into The Latest Digital Trends, Proven Industry Leadership & Recognized Results, Digital Trends In Food & Beverage Industry: 7 Strategies To Gain More Customers In 2020. More Drinks Go Nitro. What challenges, concerns and risks are executives encountering? 79% Of Consumers Trust Food Blogs. Naturally, we could mention all the new current trends in the sector by mentioning those related to plants, sustainable development or even snack food, to name but a few. The foodservice industry has changed forever, but foodservice operators have the courage and the tools to adapt. (Source: BrightLocal), 76% of users trust online reviews as much as a recommendation from their friends and family. (Source: Customers who are referred to by other customers have a 37% higher retention rate. Experts at the Louisville-based beverage development company, Flavorman, identified drink flavor trends to watch for in 2021. 81% of customers (and 89% of millennials) want to know more about how the food is prepared and to see “behind the scenes footage”. Having a reputation management strategy in place pays off, as online reviews are the second most trusted source of online information. Modern consumers seek more nutritious options, which has prompted beverage companies to innovate low- and no-sugar drinks while retaining enticing flavours. (Source: Introduce your product to new audiences and gain larger following, Educate the audiences on the use and versatility of your products, Increase trust in the quality of your product, Organic / vegan / allergen-free product composition, Environmental and social benefits of your production process, Environmentally and socially responsible values and motives. and mass production, as well as a growing variety of flavors and innovative packaging, are hot topics. Beer and soda are no longer the only beverages that come in cans. To make the most it, create content around: YouTube enjoys a great following among food & beverage customers. Changes in consumer demands toward preferring fast, affordable, and easily accessible food options have led to a transformation in the food and beverage industry, with market leaders leveraging advanced technologies, such as artificial intelligence and machine learning to scale operations and help companies … (Source: Think With Google). Each member firm is responsible only for its own acts and omissions, and not those of any other party. 6. Encourage the sharing of this passion to stimulate brand advocacy and reap its benefits. Summary Of The Top Digital Trends For Your Food & Beverage Businesses. High cost-sensitivity . Coffee spritzes will be the drink of 2020, according to nearly a … The survey which was carried out by IT specialist, CSB-System, indicated that continued pressure on pricing across the globe would likely result in … Google My Business, which is largely underestimated by food & beverage businesses, is used by 64% of consumers to find the info they need. 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